Advanced SEO Techniques

This ebook is a hard-hitting guide that gives you

the information you need to make the adjustments

to your site right away to help improve your search

rankings and benefit from the increase in organic

search traffic.

                    Contents

INTRODUCTION

WHAT ON EARTH IS AN ALGORITHM?

GOOGLE ALGORITHM IS KEY

PAGE RANK BASED ON POPULARITY

BACK LINKS ARE CONSIDERED POPULARITY VOTES

   Hypertext-Matching Analysis

DO YOU KNOW THE GOOGLE DANCE?

   The Algorithm Shuffle

GOOGLE DANCE TOOL

SUBMITTING YOUR URL TO GOOGLE

CLOAKING

GOOGLE GUIDELINES

DO’S

DON’TS

CRAWLER/SPIDER CONSIDERATIONS

RANKING RULES OF THUMB

  Values

  Query-Dependent Factors

  Blanket Policy On Doorway Pages And Cloaking

  Meta Tags (Ask.Com As An Example)

  Keywords In The URL And File Names

  Keywords In The ALT Tags

  Page Length

  Frame Support

WHAT YOUR WEBSITE ABSOLUTELY NEEDS

UNDERSTANDING YOUR TARGET CUSTOMER

DOES YOUR WEBSITE GIVE ENOUGH CONTACT INFORMATION?

THE HOME PAGE

THE ACID TEST

STEP BY STEP PAGE OPTIMIZATION

ONE SITE – ONE THEME

AFFILIATE SITES & DYNAMIC URLS

PAGE SIZE CAN BE A FACTOR

HOW MANY PAGES TO SUBMIT?

SHOULD YOU USE FRAMES?

MAKING FRAMES VISIBLE TO SEARCH ENGINES

STOP WORDS

IMAGE ALT TAG DESCRIPTIONS

INVISIBLE & TINY TEXT

KEYWORD STUFFING & SPAMMING

DYNAMIC URLS

RE-DIRECT PAGES

IMAGE MAPS WITHOUT ALT TEXT

FRAMES

TABLES

LINK SPAMMING

CONCLUSION

WHAT SHOULD YOU DO NOW?